In January 2025, it was time for our annual altona Diagnostics kickoff! Around 300 altona employees from our Hamburg headquarters and all 9 subsidiaries gathered at the Empire Riverside Hotel for a packed program.
For the first time, our new General Managers Hans Kuhn and Sönke Friedrichsen led us through the day, outlining the altona highlights of 2024 (such as receiving the IVDR certificate) and the strategic plans for 2025. Former altona Diagnostics General Manager Ulrich Spengler also was one of the speakers as he remains actively involved in altona Holding and altona Analytics, contributing to their future directions.
The stage was then open for our marketing representatives, who revealed the results of our branding changes. Stay tuned for more! Additionally, our subsidiary heads provided valuable regional insights and outlooks, rounding off their presentations with a lighthearted “humor battle” between our UK and USA subsidiaries, competing to close the day’s program in the funniest way.
Our sister company, altona Analytics, also presented their current and future projects. altona Analytics designs and develops the software and hardware solutions with which our diagnostic tests are integrated into a complete system. In addition, altona Analytics is opening up new sales markets such as the pharmaceutical, food and animal feed industries, veterinary medicine and environmental analysis.
In the evening, the altona team set off and walked about 400 meters to reach the Hotel Hafen Hamburg Wilhelm Bartels GmbH & Co. KG, where an exquisite evening buffet awaited us. The night continued with drinks at the bar and dancing to a DJ’s beats.
We’re looking forward to carrying the positive energy and momentum of the altona 2025 kickoff throughout the whole year and sharing it with our customers!
altona Diagnostics GmbH
Mörkenstr. 12
22767 Hamburg, Germany